What Are You Missing? Start-up executives can become too close to the project, to busy managing the minutia, and stretched too thin due to lack of staff, time and financial resources to notice the flaws in their plans. In most cases, the work is extremely hard and requires numerous, long hours that turn into days and then turn into months. It becomes difficult for the Founders, and executives to stay focused on the critical tactics and strategies necessary to lift their company to the next phase in growth.
Meetings with trouble-shooting Consultants or venture Coaches can help Founders navigate through the challenging times and rough waters of launching a startup. Experienced Consultants know how to walk the fine line between enthusiastically recognizing the business model and market potential while offering critical consulting advice and strategic planning. Founders need to recognize that the Consultant’s analysis and criticism is a strategic necessity for the realization of the company’s short term and long term potential. Moreover, a good Consultant will be able to quickly assess the strengths and weaknesses of the plan and zone in to recognize the problems or blockages – good Consultants are natural trouble shooters and problem solvers. Founders need to recognize when their plans are not being realized and take the risk by hiring and paying for an outsider who can become a part-time addition to the company’s strategic capital.
In a recent meeting with confident and enthusiastic Founders of a promising startup business, let’s call it The Glick Company, and myself (a business venture consultant), it became evident that the Glick’s Founders were overlooking and not performing on several critical issues in their plan.
In this case, the Glick executives had an incomplete product launch and capital strategy. They were busy working on the product refinements and hoping for one large customer that they were not paying attention other critical problems. Collectively, the Founders could not “see” some of the problems that were blocking the progress of their company. One of the two Founders determined outside advice was critical for the company to reach its potential. Many of the strategic pieces were in place, but the firm lacked the cohesive tactical and execution plan in several areas.
After a meeting and several telephone calls, the consultant identified that the Glick Founders had not tested the product in the marketplace, put together any other pricing or marketing strategies (besides the one large deal), did not have a strong capitalization plan in place and were not aware of how to take advantage and re-position their strengths for an upcoming investors meeting. There were workable solutions to their challenges, but it took an outsider to recognize the challenges and provide a vision and a plan for the executive management team to follow.
During the two hour meeting between the Glick Founders and the Consultant, the payoff was recognizing what was not working and how to avoid additional, future problems.
The meeting ended with several new ideas, plans and strategies for the Glick team to implement. The product was to be tested in the market place; the Founders would have very useful and accurate feedback from a qualified focus group. Marketing materials outlining the features and benefits of their product were going to be developed. The Glick sales team was to begin marketing the product to the top 1000 qualified buyers to try to obtain Letters of Intent and fill the manufacturing pipeline. Back up manufacturers in place were to be found and pricing guidelines and models were to be implemented. We determined ways to best present the company, the team strengths and the progress at an upcoming investors meeting to ask for additional capital investments. Each of the solutions became milestones towards the progress of launching the product in the marketplace.
Would this outcome have been the same without hiring a Consultant or a Coach? It is hard to say, but the Glick team was extremely pleased with the time and money spent working through some of their strategic challenges and determining new solutions to existing problems. Within a week after the meeting, I received a email from the Founder stating that the investor meeting went well and additional capital was raised. This was the best news I could hope for….
“I wish for you a life of wealth, health and happiness; a life in which you give yourself the gift of patience, the virtue of reason, the value of knowledge, and the influence of faith in your ability to dream about and achieve worthy rewards…Jim Rohn
Network marketing has always held a special aspiration for people who look beyond conformity and the status quo, the driftwood of today to the horizons of tomorrow. From the beginning, this networking foundation has offered the opportunity for every day people to start a home business with minimal capital and potential of maximum profits. The business concepts are based on the tried and true principles of leverage, duplication of a simple marketing plan and residual income.
There is a new enterprise now that has opened this opportunity to even greater dimensions and created more advantages with major trends in internet marketing, shopping and advertising.
Being a networker is about setting standards of excellence and inspirations to live our dreams. We purposely plan our futures to be bright and fulfilling because we focus on today’s challenges and responsibilities to be the best we can be.
We have learned many of these indomitable skills by listening to a legendary business leader and philosopher, Jim Rohn. He personified the true spirit and heart of a networker and I have never been more proud than to be in this like-minded association. Jim Rohn has recently passed away but his thoughts and guidance live on. His seminars on tapes and CD’s have been friendly narrators on many road trips. His gentle words have fueled many ideas and ambitions about believing in yourself. He made the complex ideas sound powerful and attainable with simple steps to action. He was a tremendous friend to those that knew him with style and charisma, yet with integrity, humility, kindness and understatement. Isn’t that what we would all aspire to? He always appreciated his humble farm roots and his reflections about planting the seed…reaping what you sow…never giving in…laughing and loving, have made a difference in countless people’s lives. Wouldn’t we all want to be able to say that about ourselves?
Undoubtedly, he was one the greatest personal development philosophers of our time. Yet, other than tributes from networkers and friends, there was little mention of his life’s achievements on TV talk shows or the Internet. There were the trite headlines about celebrities, Kardashian gossip, entertainment flubs,flips and fiascos, family feuds and even dating tips for women from NFL stars.
My choice is to take pride in being a networker and in some way at a personal level continue planting these Jim Rohn seeds of wisdom.
My main wish is to return to basics with 3 concepts that make network marketing a fair and democratic home business opportunity even though individual backgrounds may be vastly different. The hardest challenge through trial and error is to find that one business program with a simple System for Success based on 3 Steps. Every mother, father, spouse, boss, teacher, nurse, executive, janitor, truck driver, or college student needs to check out one webinar that explains how this simple system sets up home-based profits enough even for your children and grandchildren.
It’s time for you to look in the mirror and decide, once and for all, you are done playing games, or standing by idly on the sideline while other people, possibly less talented, live in nicer homes and enjoy a better quality of life. It’s time for you to honestly make the decision to get serious about your life, to stop blaming others, and investigate the 3 Steps Plan to become the best that you can possibly be. It’s a simple yes or no answer, one that is clearly demonstrated by your actions as behavior never lies.
Decide on a plan of action or remain in the situation you are in. Either way, you pay the price. What is the cost of doing nothing? The decision that can change your life may just be found in an innovative free shop and save application where average families can save hundreds of dollars if not more. Once you know how to save money on all your shopping items, imagine the incentive to learn more about how to make money by distributing this valuable tool. Talk about rejection free marketing. Who says “no” to a free download App that shows how you never have to pay top price again?
But until you watch this compelling webinar, and not a second sooner, you will never know how motivated you can become about your success by plugging into internet wealth.Then get your questions answered and request a demo to see the kinds of savings you can make for yourelf. We are here to support you all the way.
Draw personal comfort from these two famous quotes by Jim Rohn:
Let others lead small lives, but not you. “Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else’s hands, but not you.”
“We all have two choices: We can make a living or we can design a life.”
In today’s world, almost every type of business from home based business (with no technology or low technology) to large corporations (with high technology) has a website.
Websites are created for a number of reasons including establishing a brand identity, educating new and existing customers and selling your products or services online. In fact, many potential customers will visit your website to learn more about your products and services long before they contact you directly.
Unfortunately, you only have approximately 4 to 7 seconds to capture their attention. Adding personalization to your web site will help you keep them there with the “WOW” factor.
A website that is personalized will immediately develop trust and create confidence with your potential and existing customers. Here are 4 insider secrets guaranteed to help personalize your website:
- Add a signature – You can scan your own signature and create a graphic from that image. However for security issues like identity theft you shouldn’t use your real signature. As an alternative use software with some handwriting fonts to create your own unique signature.
- Add a picture – You can add a picture of you, your team or both. Adding pictures with a brief bio or a description increases website success which has a lasting effect that lead to higher sales. The trick with adding pictures is maintaining consistency with the size and shape.
- Add streaming audio – According to the experts buyers need to hear your voice in order to more effectively sell your products and services on your web site, buyers need to hear your voice, according to experts. There are many audio tools with functions that range from editing your audio files to converting MP3 and wav files. Though the idea is to keep it simple, most products minimum requirements include a microphone, software and training.
- Add streaming video – Allowing customers to see your message, products or advertising in a video format offers the same great benefits as with streaming audio. However this format can utilize more space or bandwidth which leads to getting billed extra from your hosting company.
These insider secrets add far more than just a personal touch to your web site. They set you apart which gives your site a leg-up over your competition. The benefits include:
- showing who you are
- connecting with customers
- standing out in the crowd
- impressing your customers
- generating more revenue
Personalizing your website goes a long way by building long and profitable business relationships with customers. Adding a signature, pictures, streaming audio and video can increase the time visitors spend on your website.